Job Information
WSP USA Senior Marketing Manager - Transportation - Strategic Growth Team Austin, Texas
WSP is one of the world’s leading professional services firms, uniting its engineering, advisory and science-based expertise to shape communities to advance humanity. From local beginnings to a globe-spanning presence today, WSP operates in over 50 countries and employs approximately 73,000 professionals, known as Visioneers. Together they pioneer solutions and deliver innovative projects across sectors: Transportation & Infrastructure, Property & Buildings, Earth & Environment, Water, Power & Energy and Mining & Metals.
The Opportunity
At WSP, we are driven by inspiring the right people to be part of our future-focused business. Our devotion to teamwork helps us build resilient communities and expand our skylines. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!
We are recruiting a dynamic individual to fill a key leadership role focused on strategic growth initiatives as a part of WSP’s Strategic Growth Team (SGT). The Senior Marketing Manager for Transportation will be based in Dallas, Houston, Austin, or San Antonio, Texas , and will have oversight over marketing strategies and select client, pursuit and proposal development in Texas and Louisiana for WSP’s Transportation business line .
You will bring experience in the A/E/C industry , specifically within the Transportation sector , as well as leadership of marketing teams. We are looking for someone that is collaborative, can influence and inspire others, and brings a deep understanding of pursuit leadership, client engagement, and proposal best practices. The right candidate will be an empathetic leader who builds community through positivity and can bring home the win!
Your Impact
Partners with transportation business leadership to develop client-focused strategies and tactical action plans for growing WSP’s market share with established and emerging client accounts including reporting on key performance indicators (KPIs).
Collaborates with business leaders to drive WSP’s business development process for pursuits and proposals, sales pipeline development, and industry visibility plans.
Leads and supports pursuit teams pre-RFP through proposal, interview and close-out phases including partnering with all WSP resources to drive overall strategy and sales approach, providing business intelligence on clients, competitors and WSP.
Develops and provides feedback on key sales messages, themes, and differentiators for transportation pursuits.
Oversees pursuit teams and monitors progress on key pursuits in alignment with WSP standards.
Collaborates with technical staff to write, review, and edit original content for clarity, compliance, and key messages.
Works with graphic design staff to plan, create, and produce graphics to effectively communicate the strategic visions.
Coaches and leads presentation teams, facilitates meetings, develops interview strategy, coaches and provides feedback to presenters, and prepares teams for Q&A.
Leads debriefing activities post procurement.
Facilitates Go/No-Go discussions and makes recommendations to business leadership.
Identifies and drives visibility plans in alignment with strategic priorities.
Works with minimal oversight, demonstrating strong interpersonal and persuasive communication skills.
May directly manage a team of professionals including day-to-day supervision of staff, performance reviews, mentoring, training, sharing best practices, and challenging individuals to deliver their best work.
Oversees transportation proposal workload, prioritizes assignments, monitors proposal team progress and quality, and takes corrective action when necessary.
May participate in professional development activities (e.g., SMPS, WTS) to enhance business acumen and industry relationships.
Exercises responsible and ethical decision-making regarding company funds, resources, and conduct, and adhere to WSP’s Code of Conduct and related policies and procedures.
Serve as a quality control review for sales and business development material.
Ensures compliance with sales and business development policies and procedures, including audit requirements, Go/No-Go facilitation, and proposal quality.
Assists in the ongoing development and refinement of sales and business development procedures and processes.
Performs additional responsibilities as required by business needs.
Why You Should Apply
WSP's Strategic Growth Team is a national group of collaborative and innovative problem solvers who frequently work across districts and regions to secure the win, leveraging the expertise of the broader organization.
A continually expanding firm, WSP offers ambitious self-starters an incredible opportunity for career development and growth. Training is an essential component of our culture, making it an excellent environment for the lifelong learner.
Further, WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career. WSP operates a hybrid work environment where employees are encouraged to find work-life balance in many ways.
Who You Are
Required Qualifications
10+ years of extensive experience in pursuit development in the A/E/C industry. A deep understanding and experience within the Transportation sector specifically.
Must have demonstrated experience managing standard and complex proposals from onset to conclusion with general guidance.
Experience leading teams and developing professionals. Mentoring experience required.
Possesses a strategic mindset and sound judgment.
Ability to build trust and influence others.
Demonstrated ability to manage and prioritize multiple projects and deadlines.
High proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and other software programs.
Excellent organizational and coordination skills along with liaison capabilities and knowledge of business development procedures is required.
Demonstrated ability to facilitate meetings and coordinate large, diverse teams.
Must have leadership, communication, liaison, analytical, forecasting, sales and business development, personnel management, and administrative skills.
Excellent verbal and written communication skills.
Bachelor’s degree in English, marketing, communications, business, journalism, or related field. Or equivalent years of relevant experience.
Preferred Qualifications
Interest in automation and other emerging technologies.
Involvement in industry organizations.
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