LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

Are you an ambitious and results-driven Growth Marketing Manager ready to lead global marketing initiatives? We are seeking a talented professional to develop and execute demand capture campaigns for LinkedIn marketing solutions products on a global scale. This pivotal role involves targeting high-potential prospects, new advertisers, and re-engaging churned customers in close collaboration with our sales team to drive significant revenue growth.

As a Demand Generation Marketing Manager, you will craft compelling marketing campaigns and conduct A/B tests across LinkedIn ads, email, and web channels. You will manage campaign performance to meet agreed targets and analyze results for continuous optimization and growth. This highly cross-functional position requires close partnership with Growth Marketing, Sales, GTM Ops, Marketing Ops, Content Marketing, Product Marketing, Product, and other internal or agency teams.

We are looking for a self-starter who is curious, eager to learn, and capable of articulating clear and compelling strategies while delving into the details to optimize programs. A proven track record as a strong cross-functional collaborator is essential.

Responsibilities:

• Plan and execute demand generation campaigns to meet lead generation and revenue goals.

• Collaborate with growth marketing, sales, content marketing, product marketing, and marketing operations to develop and execute end-to-end multi-channel campaigns.

• Define campaign strategy with a test-and-learn approach, managing external agencies in content and design development across LinkedIn ads, email, and web channels.

• Monitor and manage campaign performance, analyzing engagement, lead volume, and sales funnel conversion rates to generate actionable insights.

• Communicate strategy, insights, updates, and results to stakeholders and leadership.

Basic Qualifications:

• BA/BS degree in marketing, business, or a related field.

• 4+ years of growth marketing experience.

Preferred Qualifications:

• Proven ability to set and own a roadmap, driving strategy to execution.

• Creative marketer with a passion for understanding the audience and designing programs that inspire action.

• Exceptional interpersonal, communication (oral and written), and presentation skills.

• Experience analyzing data to generate actionable insights and program improvements, driving innovation, and conducting A/B tests to enhance performance.

• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.

• Experience collaborating across time zones to develop global strategies.

• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.

• Experience working with Sales teams. Direct Sales experience or prior roles working closely with Sales leadership is a plus.

• Fluency in any of the following languages: German, French, Dutch.

Suggested Skills:

• Cross-functional Collaboration

• Strong Business Acumen

• Stakeholder Management

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.