Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Analyst-US Consumer Performance Marketing Analytics

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing Analytics & Investment Services team (MA&IS) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

This position as part of MA&IS team will be responsible for driving profitable acquisition growth through innovative targeting solutions, strong test and learn approach and robust measurement. The ideal candidate is a results-oriented individual with strong analytical thinking, and the ability to learn new things quickly given dynamic digital landscape.

Key Responsibilities:

• Drive expertise in Audience segmentation and Custom targeting leveraging Amex & Partner data assets.

• Optimize performance, drive efficient growth through personalized acquisition incentive, bidding strategies and Test & Learn program for various prospect segments.

• Enable robust measurement and optimize performance of Paid search through Attribution modelling and inform optimization of key KPIs.

• Collaborating to create world class analytical solutions and developing future-proof identity solution for performance marketing use-cases.

• Develop and foster cross functional relationships with partners across American Express to ensure project prioritization and implementation.

• Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.

Qualifications:

• Strong analytical and problem-solving skills.

• Strong interpersonal, written, and verbal communication skills.

• Experience in programming languages like Hive, SQL, SAS, Python etc, is a plus.

• MBA or equivalent degree in economics, statistics, finance, mathematics, etc. preferred.

• Digital analytics experience and familiarity with paid marketing channels is preferred.

Qualifications

We back our colleagues and their loved ones with benefit and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• Support for financial-well-being and retirement.

• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.

• Generous paid parental leave policies (depending on your location)

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations

Job: Data Mgmt and Analytics

Primary Location: India-Haryana-Gurugram

Schedule Full-time

Req ID: 24012664