Job Description :

Job Title:

Direct Marketing and E-Commerce Brand Manager

Level:

L5B

Reports To:

Head of Content & Media Southern, West and Central Africa

About Diageo

Diageo is a global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.

We are committed to delivering sustainable performance and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and unleash people to deliver great performance. We are a force for good in communities and care about the plane t with focus on water, farming, and education among others, which are the most critical components for our communities.

Today, Africa is a predominantly beer region and we will continue to growth beer fast. We also recognize an even greater opportunity in spirits and recently reorganized our business to put focus on transforming and accelerating spirits to double its current revenue through the SWC organization.

Market Complexity:

Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It has statutory presence in 7 countries including two listed companies (Ghana and Seychelles) and one JV (Angola) and oversees manufacturing in four countries. It also manages partnerships to manufacture and distribute the Diageo portfolio across around 35 countries in Sub Saharan Africa. It manages a full TBA portfolio: beer, RTD’s (Ready-To-Drinks), local spirits, international spirits and top end luxury spirits.

The countries’ economies vary significantly and present different levels of opportunity and challenge for business growth as well as language diversity. There is a high level of volatility across the countries and fierce competition within the beer and spirits portfolio given Africa has the largest vibrant and growing LPA -34 consumer base.

In Diageo Africa context, the margin profile is attractive, with a higher focus on spirits and outsourcing of beer manufacturing. Our extensive and exciting brand portfolio serves consumers across diverse demographics and delivers against consumers’ in-culture premiumization experiences.

Our extensive and exciting brand portfolio serves consumers across diverse demographics and occasions and delivers against consumers’ in-culture premiumization experiences. It is also well positioned to tap into future trends.

Distributor and creative partnerships are critical for driving growth for this remit as well as strategic choices to be made on portfolio, production, logistics and route to market.

Given its scale and margin profile, SWC is critical for the success of Diageo in Africa. and there is also significant scope of business expansion – new territories, new categories and new routes to market.

Purpose of Role

The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.

This role will be dedicated to helping us become the leading digital commerce business in the market to recruit consumers via online/digital/social/mobile channels.

Top Accountabilities

Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.

Lead the evaluation of new e-Commerce opportunities in market with our brands.

Taking all the initiative needed to deliver growth in e-Commerce & own the online/digital customer relationships with key retailers/platforms/channels

Perform operational due diligence on the online retail partners across the end to end sales flow

Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources

Work closely with commercial and local marketing team on strategic/growth levers for the online business

Deliver NSV and Share growth metrics.

Qualifications, Experience, and leadership

Minimum 3 years’ experience in digital and E-Commerce management, with a full understanding of the digital retail landscape. Digital marketing experience is preferred.

Digital native, being naturally curious and having the ability to understand the key technical issues, their implications and how they can be resolved.

Ability to create new and sustainable operating models to shape future business

Track digital campaign benefits against established KPIs.

Help the business use data to make better e-com decisions.

Partner with multiple agency teams to deliver the desired digital experience and business outcomes.

Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.

Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.

Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.

Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.

Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.

Worker Type :

Regular

Primary Location:

Waterfall

Additional Locations :

Job Posting Start Date :

2024-06-25

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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