Job DescriptionnnAbout your Role: As the Product Marketing Manager you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improving customer experiences, supporting the company's portfolio of programs. You will act as the strategic connective tissue between Marketing, Operations, and other key cross-functional teams. Our team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting K12's overall goals.nnSUMMARY: The Product Marketing Manager will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride's key programs. This includes working with stakeholders to deeply understand the target segment, assist in setting strategic objectives, develop effective campaign launch plans, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine the program roadmap. You'll also measure the effectiveness and impact while contributing to an ongoing learning agenda through rigorous and agile testing. These programs are Stride's strategic growth priorities, and thus you will have many opportunities to innovate and make an impact to the organization.nnESSENTIAL FUNCTIONS:nn * Develop and implement comprehensive product marketing plans, including positioning, messaging, and go-to-market strategiesnn * Manage marketing campaigns with a focus on digital marketing including paid media, digital events, social media, email and search with the goal of customer acquisition and retentionnn * Aggregate, monitor, and analyze program and marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of program and marketing initiatives and make data-driven recommendations for optimization.nn * Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics.nn * Collaborate with the school leadership and program team to understand product features, benefits, and competitive differentiators, and incorporate them into marketing strategies and materialsnn * Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target customers.nn * Develop go-to-market plans by working across MarComm, Demand Generation, Enrollment Ops, and Media Relationsnn * Work with external agencies on crafting and running national, regional, and local marketing campaignsnn * Work with internal Creative / Dev Teams to create marketing content such as emails, landing pages, lead capture forms and reportingnn * Develop A/B testing to optimize the product presentation to our target audiencenn * Serve as a credible subject matter expert with a working knowledge of areas of responsibilitynn * Forge strong relationships with internal teams and external organizationsnn * Ensure thorough, timely and accurate stakeholder communicationsnn * Assist with new product launches, including developing launch plans, coordinating cross-functional efforts, and creating launch materials, to ensure successful product introductions.nn * Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional developm