Senior Director, Content & Social Media

Job Description:

Seeking a challenging and rewarding role that leverages your leadership and creative thinking?

Want to make a significant impact?

We are looking for a highly experienced creative leader, to take a data led approach to develop our strategy and

deliver content that will inspire and support SMBs around the world.

Sage is currently transforming its brand and reinventing B2B marketing through the creation of a highly

empathetic human-to-human positioning to its customers. This reinvention has led to an organisational

transformation and the creation of the ‘Integrated Campaigns team’ (IC), responsible for the strategy, production

and optimisation of all marketing campaigns globally.

The Content & Social Media team (CSM) sits at the heart of the IC team and is a critical marketing ‘Craft’ in

helping Sage reposition itself as an innovative, modern brand to our global audiences, whilst achieving our

business ambitions.

The CSM team is responsible for the vision, strategy, development and optimisation of all content across the

marketing funnel; from thought leadership, campaigns, customer stories, web, social media and into sales

enablement. This team currently consists of content strategists, writers, videographers and social media

specialists

This is a key role in the IC leadership team, with the remit to lead and evolve the Content and Social Media Craft

to ensure Sage achieves its ambitious brand and business goals, through the development of industry leading

content and social media activation.

Sage is a global market leader for B2B SaaS technology that helps small and medium businesses perform at their

best, by knocking down barriers so everyone can thrive. Highly mission-driven, Sage is trusted by millions of

customers worldwide to deliver the best cloud technology and support to provide the visibility, flexibility and

efficiency to manage finances, operations, and people.

Key Responsibilities:

Your responsibilities include but aren't limited to:

Define a vision and strategy for content for the Sage brand and for all audiences (Financial

& HR professionals, Small Businesses & Accountants), helping to position Sage as the

innovative and modern brand of choice for SMBs.

Partner with IC & PMM team to develop content plans for each audience across all stages

of the funnel that help achieve our brand and commercial outcomes

Lead the development and production of content to deliver highly creative but efficient

execution that can be easily scaled across regions, in partnership with IC & PMM

Partnering with IC and media to increase reach and relevance with our core audiences

Create a culture of innovation and evolve the CSM team and agency ecosystem to become

a world-class operation

Define the Sage social media strategy that can effectively support business priorities

Measure the effectiveness of our content at every stage of the funnel and lead the

optimisation of the journey to improve our business goals, working in partnership with IC,

Media and Performance Marketing (regional teams).

We're ideally looking for:

• Proven track record of developing highly creative and effective content campaigns, ideally for B2B brands

• Leadership skills with the ability to nurture, and inspire team members to be innovative and deliver highly creative and quality results

• Ability to influence through insights and data

• Ability to collaborate and partner with industry experts to convert technical information into compelling narratives

• Attention to detail in the content execution across the end-to-end customer journey

• Experience in SEO and social

Success will be measured against:

• Content performance within campaigns: shift brand metrics, achieve engagement and conversion goals

• Organic (inbound) audience growth via content by region.

• Web traffic, conversion metrics

• Social Media organic metrics based on specific objectives

• Awards for content and social creativity & effectiveness

Why join Sage? What’s in it for you?

You’ll join a FTSE 100 business with purpose of helping small and medium business thrive. You’ll have a direct impact in our mission to re-redefine the software market for accountants and bookkeeper placing Sage at the heart of every practice. You’ll lead our global talented team of product marketers focussed on accountants and bookkeepers practice to drive our strategy and execution across our key regions (UK, Ireland & Africa; Europe; North America).

• 25 days of annual leave plus bank holidays

• Comprehensive health, dental and vision coverage

• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

• 5 days paid yearly to volunteer (through Sage Foundation)

• On-going training and professional development

• Flexible work patterns and hybrid working

“Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants”.

#LI-JL1

Function:

Brand

Country:

United Kingdom

Office Location:

London

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.

Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/