Job Information
Warner Music Group Director, Marketing - Pop/Rock/Dance/Country Los Angeles, California
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Director, Marketing - Pop/Rock/Dance/Country
A little bit about our team:
We have a very unique job in that we get to work with talent, make art, and impact culture. Here you’ll be responsible for finding creative and innovative ways to engage with artists, get their music heard, find new fans, and cut through the clutter. Our approach is not one-size-fits-all. Your roster will be primarily focused on our Pop/Rock/Dance/Country artists with the opportunity to work outside of those genres if desired.
Your role:
As a Director, Marketing (Product Manager), you will be the quarterback working with various departments to drive marketing and artist development strategy, while implementing creative marketing campaigns. You will also work with artists and their management teams as one of the key points of contact/resource.
Here you’ll get to:
Maintain a roster of artists as the marketing lead in the Pop, Rock, Dance/Electronic, Country, and Alternative genres
Strategize, create, and implement creative marketing plans to roll out and get exposure for the artist’s music, reflective of strategic goals, release-specific objectives and financial guidelines
Work with various internal departments and external partners to execute marketing plans efficiently
Formulate and manage the marketing budgets for your respective projects with core team members, the department head, and top executives
Work with the creative departments to develop the artist’s brand cohesively and help create the various assets that are needed for promotion (covers, videos, promo tools, etc.)
Develop ideas that create exposure for our artists and help them build real fanbases through performances, grassroots marketing, collaborations, promotional appearances, and more
Maintain strong relationships with internal and external partners to be an advocate for our artists and company
Help facilitate and optimize the timely delivery of marketing elements to Brand Partnership, Sync, Creative, Digital, Radio, Streaming and Sales and A&R to meet streaming, marketing and production deadlines
Manage all aspects of an artist's product development which includes physical and digital releases. You will be responsible from concept to completion to make it successful
Help develop artists: growing social platforms, fan acquisition, performance development, etc.
Help mentor our department assistants and coordinators
About you:
You have a minimum of 6 years of experience in marketing / project management / management, with a minimum of 3 years in the music industry. Product manager experience at a label is a requirement.
You have experience marketing Pop, Rock, Dance/Electronic, Country, and Alternative artists and are a fan of those genres of music
You are action oriented and take initiative
You have a "whatever it takes to get it done" mentality
You are organized but flexible to varying needs each day
You have a 360 understanding of the music business
You have proven Project/Budget Management skills
You are a team player
You are an effective communicator
You are passionate about music and live the lifestyle (you go see shows regularly)
You are empathetic to artists and their creative needs
You are up to date on current trends and are ahead of the curve. You are an avid social media user
You are comfortable with ambiguity
You are a problem solver and can multi-task
You have experience with Mediabase, Music Connect, Chartmetric, Canva, and other industry information & creative systems.
You are willing to travel
We’d love it if you also had:
A Bachelor’s degree
Photoshop skills
Social Video / Content editing skills
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsite
This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Salary Range
$95,000 to $120,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2025 Warner Music Inc.
Links to relevant documents:
2025 Benefits At A Glance final.pdf (https://docs.google.com/document/d/19XZ_Wjf-mqucat4-0xParQ03h5FUMZ59eU_1v87EM30/edit?tab=t.0)
EVerify Participation Poster.pdf
Right To Work .pdf (https://drive.google.com/file/d/12fEWwEKZJq8LVxShoBKFAx6oGt9UQhQH/view?usp=sharing)
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