Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.

Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.

About the role

Digital Transformation Unit:

Led by Adolfo Fernández, this unit integrates Culture and Entertainment (C&E), Media, and The Bar (including its D2C eCommerce operation) to improve synergies and drive innovation. The Bar will serve as the cornerstone of our strategy, transforming our relationship with consumers and serving on-trade and off-trade channels in their journey towards digitalization.

We're looking for a professional passionate about content strategies and experiential marketing activations, with hands-on experience in leading content management systems (CMS). This role will play a vital part in content distribution and CMS management, ensuring that The Bar functions effectively as a dynamic content hub for all our brands and their campaigns.

If you are inspired and want to join a journey like no other, then this may be the opportunity for you!

Responsibilities:

Content Distribution Strategies:

Develop and implement content distribution strategies that improve reach and engagement with our brands through The Bar.

Collaborate with marketing and communication teams to align content campaigns with brand objectives and consumer needs, using The Bar as a central platform.

CMS Management:

Lead and manage our CMS, creating new sections and ensuring an optimal user experience on The Bar.

Work in partnership with our digital agency and build internal capabilities for agile website changes, maintaining The Bar as an engaging and up-to-date content hub.

Experiential Marketing Activations:

Design and execute experiential marketing activations that strengthen the emotional connection with our consumers.

Collaborate effectively with the C&E and on-trade activation teams, bringing prior experience in experiential marketing to implement unique and memorable brand experiences, and feature them prominently on The Bar.

360 Content Strategy and Activation:

Develop and implement comprehensive (360-degree) content strategies that cover all consumer touchpoints, integrating them into The Bar’s content offerings.

Lead owned media for advertisers, ensuring the effective execution of D2C strategies through The Bar.

Stakeholder Management

Work closely with content creators, e-commerce teams, and technical staff, providing actionable recommendations to optimize digital experiences.

Optimization and Continuous Improvement:

Implement testing and optimization systems to improve content presentation and e-commerce strategies on The Bar.

Monitor content performance and adjust strategies based on results to ensure continuous positive impact.

About you

We are looking for a content strategist with experience in content distribution (creating/updating web content) and CMS management.

Proactive CMS Management: Hands-on approach to CMS management, with attention to detail and commitment to high-quality digital content.

Effective Communication: Strong skills to convey needs and strategies to non-technical partners.

Previous experience in the discipline of experiential marketing, collaborating with C&E and on-trade activation teams.

Experiential Marketing Knowledge: Familiarity with experiential marketing strategies and their effective implementation.

Basic understanding of E-commerce Platforms and their integration with content strategies.

Experience in 360 content strategy and activation and managing owned media for advertisers in executing D2C strategies.

Preference for candidates who have led projects to enhance digital presence and content optimization.

Knowledge of the Local Market: Deep understanding of the Spanish market, including consumer trends and cultural particularities.

International experience and the ability to collaborate across cultures are highly valued.

Proficiency in Spanish and English, with other languages considered an advantage, aligning with our global operational reach.

Working with us

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2024-02-29

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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