Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Job Summary:

This role is responsible for leading, managing, and executing commercial marketing strategies across the assigned portfolio to drive and achieve annual business plan targets in market share, net sales, and profitability.

• Designs effective commercial strategies and impactful marketing programs and promotions across the assigned portfolio.

• Works closely with internal cross-functional teams such as Global Marketing, Retail Experience, PR, Influencer, Social, Digital, Trade Marketing, Sales, Media Planning, Finance, and Global Knowledge and Insights teams; as well as external agencies to ensure strategic connection and consistency with brand equity and positioning.

The role has broad discretionary authority over the company’s day-to-day marketing operations, as well as people management including leading, recruiting, training, and managing a team of 7 direct reports.

MAJOR DUTIES:

Marketing Strategy

• Develops comprehensive national marketing strategies and insights that will drive the achievement of annual business plans. Analyzes consumer and shopper research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas:

• brand portfolio mix

• pricing

• distribution

• in-store and e-retail activation plans

• Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development

• Tracks effectiveness and ROI of each activation plan.

• Identifies growth opportunities, develops market entry criteria and sizing for new products and identifies new category and channel opportunities.

• Works cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix

• Ensures national marketing plans are activated effectively at top retailers.

• Accountable for the development of national marketing programs, and responsible for managing team to achieve flawless execution, including

• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives;

• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional team;

• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution;

• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures;

• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations;

• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales;

• Developing recommendations for contingency planning for go to market strategies.

• Portfolio Management

• Translates portfolio management into strategy and execution for in-store presentation across 35,000 doors.

• Key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings

• Builds strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation and External agencies (Media, PR/Influencer, etc).

• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies.

Team Leadership/Management

• Manage Marketing professionals including providing leadership and direction to enable US market success

• Recruit, onboard, and ensure new hires are trained to effectively perform in role and develop skills for growth.

• Responsible for providing coaching and quality, fact-based performance management feedback.

KNOWLEDGE AND SKILLS REQUIRED:

• A minimum of 10 years consumer brand marketing experience, with an understanding of the key retail marketing levers.

• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries.

• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.

• Strong knowledge of digital and social media landscape and channels, including influencer networks.

• Experience translating macro market trends into retail solutions

• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)

• Understand cost structures and P&L implications of building programs.

• Demonstrated leadership capability

• Strong organizational skills with a proactive attitude and ability to troubleshoot.

• Strong interpersonal skills and ability to work with a wide range of cross-functional teams.

• Ability to interact with all levels of management

• Strong communication skills to persuade others, articulate a point of view, and set direction.

• Strategic and visionary thinking.

• Excellent time management skills including the ability to manage multiple priorities to meet established timelines.

• Strong computer skills including all MS Office applications.

• Minimum Education Required: Bachelors Degree required - preferably in Business, Finance, Accounting or Computer Science. MBA preferred.

• Minimum Years Experience Required: 10+ years of consumer brand marketing experience (CPG/Beauty)

#LI-TF1 LI-Hybrid

The base pay range for this position is $190,000 and $230,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

This role is eligible for an annual bonus based on company performance.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)