Wyndham Hotels & Resorts is now seeking a Senior Director, Brand Marketing to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

Wyndham Hotels & Resorts is searching for a passionate, creative, and strategic Senior Director, Brand Marketing. If you’re someone who loves building brands, shaping culture, and making an impact in a fun, fast-paced, and collaborative environment—this role is for you.

As the Senior Director, Brand Marketing, you’ll be the mastermind behind the strategy, voice, and creative execution for some of the world’s most iconic and well-known hotel brands, with responsibilities across a specific segment of Wyndham’s brands. You’ll guide agency partners, lead cross-functional teams, and create work that gets people talking—whether it's a game-changing brand campaign, a killer influencer partnership, or an unforgettable guest experience.

You’ll get to see your work come to life in hotels across North America, celebrate wins with a team that genuinely loves what they do, and have opportunities to travel, present at conferences, and shape the future of hospitality marketing.

What you'll do

Brand Strategy & Leadership

• Own and evolve brand strategy, including but not limited to, positioning, voice, creative identity, and go-to-market strategy for assigned segment of Wyndham brands.

• Be the brand champion, ensuring all touchpoints—from digital ads to hotel experiences—reflect the brand’s DNA.

• Lead the development of integrated marketing plans and campaign briefs that drive awareness, consideration, and bookings, in partnership with Paid Media and Marketing Effectiveness teams.

• Think ahead: Spot emerging trends and create work that keeps our brands ahead of the curve.

• Act as a thought leader at conferences and franchisee events, presenting marketing strategies and innovations on behalf of your brands and Wyndham.

• Identify brand partnerships that drive value and negotiate relationships that enhance brand exposure, in partnership with Paid Media.

Creative Development & Content Strategy

• Work with our best-in-class marketing agency and internal teams at Wyndham to develop compelling campaigns, taglines, and brand assets.

• While design experience is not a must, it’s a plus to help enable our team’s ambitions for a more real-time content engine.

• Oversee the creation of video, social, digital, and hotel collateral —from video shoots to influencer collaborations, in partnership with Agency and Social Media lead. You’ll be hands-on at creative shoots – because you know how to bring a brand to life!

• Partner with the PR team on high-impact activations that generate buzz and earned media.

• Submit award-worthy campaigns that showcase Wyndham’s creativity and innovation

Cross-Functional Collaboration

• Collaboration is the name of the game. You’ll sit at the center of a cross-functional marketing team, setting the brand strategy and then working alongside Paid Media, Social Media, Marketing Effectiveness and other teams to bring that strategy to life.

• Work with Brand Operations to develop in-hotel brand-defining elements and pilot programs that elevate the guest experience.

• Support new hotel openings, as applicable, and brand launches, helping franchisees maximize marketing impact.

• Coordinate with global marketing teams to ensure our brands are aligned worldwide.

• Keep Wyndham teams updated with relevant brand marketing materials and initiatives, including preparing and presenting content for key franchisee and development meetings.

Performance Measurement & Optimization

• Work with Analytics and Media teams to measure campaign success and optimize creative accordingly.

Financial & Budget Management

• Own the North American marketing fund for your brand—budgeting, tracking, and ensuring financial accountability.

What Makes This Job Awesome?

• You’ll see your work come to life—not just on a screen, but in hotels across the country.

• You’ll work on campaigns that matter—the kind that gets people talking and drives real results.

• You’ll collaborate with smart, fun, and passionate people—both inside Wyndham and with our agency partners.

• You’ll have the autonomy to make big decisions—but also the support of a team that’s got your back.

• You’ll get to present, travel, and be a brand leader—not just internally, but at industry conferences and franchisee meetings.

You'll be successful if you have

• Brand Champion: You know how to build, position, and grow a brand in a way that resonates with consumers.

• Creative Powerhouse: You have killer instincts for what works—and you’re not afraid to push for big, bold ideas. This role may, from time to time, be required to design or create assets, so experience using Adobe’s suite of design tools is a plus. Experience creating dynamic, personalized content is also a plus.

• Data-Driven: You love digging into performance metrics to optimize campaigns.

• Confident & Engaging Presenter: You thrive on stage—whether it’s in a boardroom, at a franchisee event, or on a conference panel.

• Hands-On and Agile: You can set a vision and roll up your sleeves to get the job done.

• Fast-Paced & Solution-Oriented: You don’t just spot challenges—you solve them.

• Collaborative & Adaptable: You work well across teams, build strong relationships, and can pivot when needed.

Required Qualifications/Experience

• 12+ years of experience in brand marketing or advertising, with a proven track record of leadership.

• A well-rounded marketing pro who knows how to craft and launch both quick wins and long-term brand-building campaigns.

• A big-picture, strategic thinker who isn’t afraid to get in the weeds to make things happen.

• Detail-obsessed but never loses sight of the larger strategy.

• Skilled at turning complex ideas into clear, compelling stories.

• A natural problem-solver and communicator who thrives on collaboration.

• A self-starter who embraces change, tests fearlessly, learns fast, and optimizes even faster.

• Budget-savvy with experience managing monthly budgets and accruals.

• Bachelor’s degree required.

• Experience in hospitality, travel, consumer brands, or franchise business models is highly desirable but not essential.

COMPANY OVERVIEW:

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054

Employment Status: Full-time