Your Mission:

As a Shopify Landing Page & CRO Designer, your mission is to create high-converting, pixel-perfect landing pages and product pages for Direct-to-Consumer (DTC) eCommerce brands. You will leverage your expertise in Figma and Shopify-specific page builders to craft conversion-focused designs that drive revenue and improve user experience.

You will work directly under the guidance of the Co-Founder of FORMULA, responding to their direction and supporting their strategic goals. Your role will be pivotal in helping implement conversion-focused strategies, ensuring your designs align with the overall vision for client success.

This role requires someone who works fast and efficiently without sacrificing quality, has strong copywriting skills, and uses AI tools to streamline workflows and enhance output. You'll also need a sharp eye for identifying conversion rate optimization (CRO) opportunities and making actionable recommendations.

About Us:

EXCELLENCE | COLLABORATION | EFFICIENCY | POSITIVITY | GROWTH

• Are you passionate about creating high-converting landing pages for eCommerce brands?

• Do you thrive in a fast-paced environment where speed and precision are critical?

• Are you experienced in leveraging AI tools to boost your efficiency without compromising on quality?

• Can you spot CRO improvements at a glance and turn data into actionable design strategies?

If you answered yes to all of the above, then you're in the right place!

We are a leading Digital Marketing Agency focused on Direct-To-Consumer (DTC) eCommerce brands, working with clients across the globe. Our collaborative and creative environment is designed for those who want to make a real impact through high-quality, conversion-driven design.

Our Culture:

• We are a globally distributed team that values diversity and creativity.

• No suits, no micromanagement – just results-driven collaboration.

• We thrive on efficiency, using data and AI-driven insights to stay ahead.

• We operate with a startup mindset, doing more with less and moving fast.

  Key Responsibilities: Landing Page & Product Page Design for Shopify:

• Design and optimize high-converting landing pages and product pages for DTC Shopify stores.

• Use Figma to create visually compelling and conversion-focused designs.

• Build using Shopify page builders such as PageFly, Zipify, Replo, and Instant Section & Page Builder to implement designs quickly and accurately.

• Craft pixel-perfect layouts that adhere to brand guidelines while optimizing for performance and conversion.

  Conversion Rate Optimization (CRO) & Data-Driven Design:

• Apply deep knowledge of CRO principles to identify design improvements that increase conversion rates, AOV, and CVR.

• Translate audit findings and data into actionable design changes for better performance.

• Propose optimized landing page structures based on client goals, whether focused on subscriptions, CVR, or AOV improvements.

  AI-Enhanced Design Workflow:

• Leverage AI tools to accelerate your design process while maintaining high-quality output.

• Use AI to assist with copywriting, generating creative ideas, and refining design elements quickly.

  Content Creation & Implementation:

• Transform simple guidelines and basic instructions into beautiful, high-impact sections such as reworked buy boxes, product highlights, and feature lists.

• Provide ready-to-go, proven high-converting structures for landing pages and product pages, tailored to different campaign goals.

  Collaboration & Execution:

• Work alongside CRO strategists, developers, and marketers to ensure seamless implementation of your designs.

• Provide input on CRO audits by identifying design issues that impact conversion rates.

• Translate feedback from clients and team members into effective design adjustments.

  KPI's You Will Achieve:

• Deliver 95%+ of design projects on time while maintaining a high standard of quality.

• Achieve measurable conversion rate increases on redesigned landing pages and product pages.

• Complete landing page builds within tight deadlines using Shopify page builders.

  Deal Makers:

• You have a strong portfolio showcasing high-converting Shopify landing pages and product pages.

• You have expertise with Shopify page builders like PageFly, Zipify, Replo, or similar apps.

• You are proficient in Figma and can execute fast, conversion-focused designs.

• You understand CRO principles and can spot design flaws that impact conversion rates.

• You use AI tools to boost your productivity and streamline your workflow.

• You have solid copywriting skills and can generate compelling on-page content.

• You can efficiently turn basic guidelines into stunning, on-brand sections that drive results.

• You can create and suggest proven landing page structures designed for specific goals (subscription, AOV, CVR).

  Technical Competencies:

• 3+ years of experience designing for Shopify DTC eCommerce brands.

• Strong understanding of Shopify page builders and eCommerce design best practices.

• Advanced skills in Figma and other relevant design tools.

• Solid understanding of CRO principles and data-driven design strategies.

• Knowledge of basic front-end technologies (HTML, CSS, JavaScript) is a plus.

• Experience using AI tools for design and content generation.

  Deal Breakers:

• Lack of experience in designing Shopify landing pages and product pages.

• Inability to meet deadlines or manage multiple projects effectively.

• Weak understanding of CRO principles and eCommerce design strategies.

• Resistance to using AI tools for design optimization.

• Poor communication skills or inability to collaborate with cross-functional teams.

  Total Compensation:

• Competitive salary based on experience.

• Remote work worldwide.

• Unlimited PTO.

• Access to industry-leading tools and resources.

  Hiring Process:

Our hiring process is thorough and designed to find the best possible fit. Candidates will be asked about their career successes, failures, design decisions, and creative processes. Finalists will be asked to share their portfolio and arrange reference calls with previous managers or collaborators.