Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

Summary

The Influencer Strategy Specialist supports development and execution of Bath & Body Works’ influencer and partnership strategic initiatives. They will partner with the team’s leader to build relationships with agencies and talent, as well as internal partners to ensure seamless integration of partnership strategies into omni campaign execution. They will be responsible for developing and implementing programs that increase the reach and awareness of the brand, build credibility and ultimately insert Bath & Body Works into cultural conversation through increased relevance.

Responsibilities

• Develop omni Influencer strategies to inform execution of creative/channel briefs to effectively support key brand / business goals and priorities

• Identify and prioritize strategic partnership priorities for a given season/brand initiative to integrate into Brand Strategy annual plans

• Key partner to support agency/vendor integration and enable execution of programs

• Support on-going Influencer strategy development and program execution capabilities, including but not limited to:

• Contracting process in partnership with Legal

• Influencer identification, vetting and roster recommendation

• Vendor setup and payment in collaboration with Finance

• Coordination of sampling initiatives + elevated mailings to talent, inclusive of securing product

• Drive content management and approval process

• Support brief development

• Maintains key documents, trackers, status sheets and assets for the influencer team and ongoing programs

• Coordinates with cross-functional teams (Brand Strategy, Integrated Marketing & Media, Creative) to ensure content integration to support key initiatives and brand priorities

• Partner with Analytics, Social and Performance teams to monitor effectiveness of Influencer content across owned and partner platforms; optimize strategies based on results

• Stays ahead of emerging trends and technologies in social media and the influencer ecosystem to implement innovative, creative approaches to ongoing campaigns

• Manages and conducts bi-annual influencer content audit to ensure FTC compliance

Qualifications

Qualifications & Experience

• 2-4 years of marketing experience in-house or at an agency with a focus on marketing, social or influencer strategy

• Experience working in beauty, consumer goods, fashion or retail industries preferred

• Strong teammate and positive, proactive attitude with great interpersonal and relationship-building skills; ability to brief senior leaders, foster relationships with internal and external partners, talent and agencies, representing the brand in all facets of negotiation, development and execution

• Highly organized with the ability to multitask, project manage and self-start against key business priorities in a fast environment

• Attention to detail with strong written and verbal communication skills required with experience in presentation development and visual storytelling

• Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results

• Results oriented, be willing to take ownership of all assigned responsibilities and adhere to deadlines

• Proficient in Microsoft Office: PowerPoint, Excel and Outlook with an in-depth knowledge of influencer management and analytics tools (i.e., Klear, Meltwater)

Education

• Bachelor’s Degree in Marketing or related field; or equivalent combination of education and experience

Core Competencies

• Lead with Curiosity & Humility

• Build High Performing Teams for Today & Tomorrow

• Influence & Inspire with Vision & Purpose

• Observe, Engage & Connect

• Strive to Achieve Operational Excellence

• Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

• 401k with company match and Associate Stock Purchase program with discount

• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)

• Opportunity for paid time off, paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.

• Tuition reimbursement and scholarship opportunities for post-secondary education programs

• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance (https://bca.lacity.org/uploads/fciho/ban%20the%20box%20poster%20-%20private%20employers%2c%20as%20of%208.23.18.pdf) , Philadelphia Fair Chance Law (https://www.phila.gov/media/20210423160847/fair-chance-hiring-law-poster.pdf) , San Francisco Fair Chance Ordinance (https://sfgov.org/olse/sites/default/files/filecenter/documents/11600-art%20%2049%20official%20notice%20final%20091114.pdf) .

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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