General Purpose:

The Digital Marketing Manager will report to the Director of Marketing and will lead the development, implementation, and management of digital marketing campaigns and platforms. This role is crucial in driving our brands online presence and contributing to the overall business success.

Shift(s):

• 8:00 AM to 5:00 PM Monday through Friday (Onsite)

Duties and Responsibilities(other duties may be assigned):

• Digital Campaign Strategy and Execution
  • Develop and execute end-to-end digital marketing strategies across various channels (e.g., email, search engine marketing, display advertising).
  • Monitor campaign performance, analyze data, and optimize strategies to achieve business objectives.
• Digital Asset Management
  • Oversee the organization and maintenance of digital assets (images, videos) to ensure consistency and accessibility.
  • Collaborate with cross-functional teams to create and update digital content.
• Community Platform Management
  • Work with the Communications Manager to execute social media strategy implementation and support development initiatives and enhance the user experience on the community platform GLOCK IQ (or other relevant platforms) to foster engagement.
• Analytics and Performance Measurement:
  • Utilize analytics tools to track website traffic, user behavior, and campaign effectiveness.
  • Provide actionable insights and recommendations based on data analysis.
• Coding and Web Development
  • Collaborate with developers and designers to implement changes and enhancements.
  • Possess coding experience (HTML, CSS, JavaScript) to create and maintain campaign pages, email campaigns, and other digital assets.
• Work with outside creative teams and cross-departmentally to support department initiatives.
• Work independently and work on multiple projects simultaneously.
• Occasional travel overnight and weekends.

Qualifications/Job Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily The requirements listed below represent the knowledge, pre-skills, and/or abilities needed to perform this job Reasonable accommodations may be made to qualified employees or applicants with disabilities.

Competencies:

Leadership Communication Relationship Management Ethical Practice Critical Evaluation Time Management Conflict Resolution Analytical Thinking Adaptability

Education and/or Experience:

Bachelors degree in Marketing, Business, or related field. 3-5 years of proven experience in digital marketing. 1-3 years of industry experience preferred but not required. Strong analytical skills and proficiency in data-driven decision-making. Excellent communication skills and the ability to work in a fast-aced environment. Familiarity with SEO, SEM, social media advertising, and email marketing. Solid knowledge of analytics used to measure website and digital marketing performance. Excellent communication, teamwork and creative abilities.

Licenses and Certifications:

N/A

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to qualified employees and applicants with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit at a desk and stand for ex ended periods of time. Employee is also required to lift and carry boxes up to 40 pounds

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is exposed to a standard office environment. Occasional travel overnight and weekends.

GLOCK, Inc. is an equal opportunity employer. Employment decisions at GLOCK, Inc. will be based on merit, qualifications, and abilities. GLOCK, Inc. prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, creed, color, religion, national origin, sex (including pregnancy, childbirth, and parenting status), age, disability status, marital status, sexual orientation, gender identity or expression, citizenship status, genetic information, protected veteran status or any other characteristic protected by law. In addition to a commitment to provide equal employment opportunities to all qualified individuals, GLOCK, Inc. has established an affirmative action program to promote opportunities for individuals in certain protected classes throughout GLOCK, Inc.