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Job Details:

SUMMARY:

The Manager, Audience Insights & Strategies - Media Analytics will lead media analytics, audience segmentation, and data-driven decision-making to optimize Tyson Foods\' advertising strategies. This role will oversee the use of Adobe CDP, advanced media measurement, and audience insights to enhance campaign effectiveness and ROI. It is a high visibility role that entails providing real time insights on consumer profiles, changing trends, Marketing ROI and Effectiveness to executive stakeholders in a clear and concise manner.

KEY RESPONSIBILITIES:

Data Management & Audience Insights

• Leverage Adobe CDP and other data platforms to unify first party and second-party data, build audience segments, and refine targeting strategies.
• Utilize real-time analytics and tools like Adobe Analytics to track media performance and audience engagement.
• Design and maintain interactive dashboards and reports to provide actionable media and audience insights.

Media Analytics & Performance Measurement

• Enhance decision-making through segmentation mapping, micro-targeting, and audience measurement across digital and traditional media.
• Oversee connections performance measurement, including Marketing Mix Modeling, Sales-Lift Studies, Multi-Touch Attribution (MTA), and media verification.
• Develop and standardize KPI frameworks for measuring the impact of media assets, including Social, TV, OLV, Search, and Sponsorships.
• Automate monthly reporting on media ROI, creative performance, social listening, and share of voice (SOV/SOM) analysis.

Testing & Optimization

• Implement a structured, scalable digital testing approach for optimizing audience targeting, creative messaging, and media tactics.
• Drive continuous improvement through A/B testing, real-time competitor spend intelligence, and emerging media measurement methodologies (e.g., Attention Metrics).

Business Impact & Strategic Collaboration

• Work cross-functionally with Marketing, Demand Planning, and Media Agencies to ensure proper measurement frameworks and data-driven planning.
• Provide strategic recommendations on media budget allocation, trade ROI, and portfolio advertising spend optimization.
• Translate complex data into compelling storytelling, delivering insights and recommendations to stakeholders.

QUALIFICATIONS:

• Bachelor\'s degree in economics, Statistics, Psychology, Marketing Research, or a related field.

• 4+ years of experience in Marketing Analytics, Audience Segmentation, and Media Insights, preferably in CPG or a branded consumer-goods company.

• Strong knowledge of Adobe CDP, media measurement methodologies, and syndicated retail data.

• Proven ability to analyze large data sets, generate insights, and drive strategic decision-making.

• Experience with stakeholder management and cross-functional collaboration

• Ability to independently manage complex and ambiguous projects with minimal guidance.

Location: This is anin-person role based in Springdale, Arkansas and is not eligible for remote or hybrid work.

Relocation assistance is available for this position per Tyson\'s relocation policies. Preference will be given to local candidates.

Sponsorship is not available for this role.

*Relocation Assistance Eligible *

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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