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Spectrum Manager, Marketing & Creative Strategy in Stamford, Connecticut

JOB SUMMARY TheMarketing & Creative Strategy Manageris r esponsible for the execution of effective marketing and brand strategies, as well as tactics to drive brand awareness and company growth. Manage marketing campaigns and projects from inception to completion, including production, post campaign analysis and reporting, brand audits, and market research. Partners with outside agencies and internal stakeholders to develop creative campaigns that include but are not limited to broadcast and cross channel media, digital, social and print. Manage, develop and facilitate programs to positively impact the customer and consumer perception of Charter's brands. This role is On-site, Stamford 4 days. 1 Day Hybrid.

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently supports all efforts to simplify and enhance the customer experience.

Plan, execute, and optimize multi-channel advertising campaigns to achieve marketing objectives.

Collaborate with cross-functional teams and external partners, including creative agencies and media planning to ensure advertising campaign success.

Support internal Creative Studio by managing projects and schedules for the team and coordinating with internal stakeholders.

Create detailed marketing briefs that outline campaign objectives, target audience, key messaging, and creative requirements. Collaborate with agency partners to ensure that marketing materials align with strategic goals.

Conduct on-going industry analysis to identify market trends, competitor strategies, and areas of opportunity. Translate competitive insights into actionable recommendations for marketing strategies and campaigns.

Monitor and analyze campaign performance in order to develop insights that lead to informed decisions and adjustments to marketing strategies.

Manage relationships with external creative partners to optimize execution and gain efficiencies while elevating creative output.

Work with internal teams to support and highlight product features, benefits, and competitive advantages. Ensure consistency and accuracy across various marketing channels. Craft unified product and brand narratives that can be aligned to the Spectrum brand identity and will resonate with the target audience.

Demonstrates passion and acts as a Brand ambassador.

Performs other duties as requested by supervisor.

REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English • Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way • Ability to communicate with all levels of management and company personnel • Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications • Ability to efficiently manage resources and prioritize tasks • Ability to think creatively • Ability to build strong relationships with customers and colleagues • Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables • Ability to work independently and make recommendations and decisions autonomously • Ability to conduct formal presentations to all levels of management • Ability to maintain confidentiality, strong attention to detail, balanced with the ability to think strategically • Ability to motivate and supervise others

Related Work Experience

  • Industry experience in telecommunications, B2B marketing, technology or related industries - 4+ years

  • Experience in managing integrated marketing and brand campaigns

  • Management experience – 2 years

    Education Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience

    PREFERRED QUALIFICATIONS

    Skills/Abilities and Knowledge

    Proven experience in marketing strategy development and execution creative campaigns

    Ability to think creatively and strategically

    Strong analytical skills, with the ability to interpret data and derive actionable insights

    Ability to identify ways to incorporate AI into workstreams

    Knowledge of cable television, high speed Internet and phone products and services

    Related Work Experience

  • Experience in managing traditional and online/social media planning a plus

  • Experience in brand management

    WORKING CONDITIONS

    Standard Office environment Some travel may be required

    #LI-NT1

    MPD525 2024-36472 2024

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensivepay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know UsCharter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.Watch this video to learn more. (https://www.youtube.com/watch?v=N-HEOHIAU7Q)

Who You Are Matters HereWe’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)

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