Company description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader.

North has found the sweet spot between boutique and large agency: this ‘twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Overview

As a Senior Account Manager (PR) , you will be working as part of an account team in a fast-paced agency environment to develop and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders, in addition to integrated agency partners.

We’re looking for a passionate team player with very strong creative, strategic thinking and organizational abilities. A strategic, analytical thinker who can create cross-channel PR strategies for our clients.

Responsibilities

• Working as part of account teams on fast-paced retail, food and beverage clients, developing and supporting corporate and consumer PR communication deliverables to meet client objectives, including designing impactful media relations strategies and integrated agency campaigns, managing corporate and thought leadership initiatives and crisis/issues situations.

• Drafting and editing media materials including editorial pieces, media advisories, press releases, fact sheets and briefing books. Strong writing skills are required.

• Written and verbal outreach with media contacts; strong relationships with retail, business and lifestyle media are required

• Strategic thinking capabilities to support the development of innovative campaigns; a creative thinker

• Ability to craft and sell in strategic communications strategies with clients

• Oversee fully integrated communications including integrated PR and influencer campaigns for large consumer brands

• Demonstrate an understanding of how social/digital and online community engagement integrates into a complete communications program

• Strong client management and leadership skills; ability to manage up and down

• Client experience in CPG, Retail, Consumer/Lifestyle is considered an asset

• Ability to work and manage integrated programs with other agency partners in large integrated agency team (IAT) settings, representing North and collaborating effectively

• Providing timely feedback to management on progress against goals

• Establishing and managing project budgets, vendors and team time against forecasts

• Ability to work in a collaborative, fast-paced environment

• Ongoing tracking and knowledge of industry & brand best practices

• Contributing to the North inclusive culture as a coach and mentor to team members

Qualifications

• Post-graduate diploma in Public Relations, Corporate Communications or related discipline

• 6-8 years’ experience in an agency environment with a focus on corporate and consumer PR strategies

• Experience coaching and leading junior account and project teams

• Integrated influencer campaign strategy experience is ideal

• Strong media relationships across business, retail and consumer lifestyle

• Experience with PR-led events and experiential opportunities to drive impact

• Crisis/issues communications experience is an asset

• Strong understanding of influencer strategy and platforms

• Experience in Grocery,Wellness,Food/Beverage and/or Retail communications is an asset

• Excellent communication skills, dynamic, team player, excellent time management and organizational skills and is detail-oriented

• An understanding of integrated earned and social media campaign needs related to platforms such as Meta, TikTok, LinkedIn, X, Pinterest, etc. is an asset

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work, but also have relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our empowering entrepreneurial culture, which is a result of our strong commitment to employee engagement and continuous growth opportunities.

Additional information

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!

• A culture of entrepreneurship, creativity, growth and collaboration

• Work with top talent at an award-winning agency on a serious growth trajectory

• A focused commitment to career development and personal success – let us help you

• Highly competitive compensation and benefits package including substantial time off policies (like really. It’s a big deal)

• All staff meetings so you’re always in the know

Thank you very much for your interest in working with us. We look forward to meeting you!

NORTH STRATEGIC, MSL CANADA, NOTCH VIDEO, and MSL STUDIOS are committed to workplace diversity and will provide reasonable accommodation upon request to applicants with disabilities throughout the hiring process.