Social Media Specialist

General Information

Req #

WD00077435

Career area:

Marketing

Country/Region:

Hong Kong

City:

Hong Kong

Date:

Wednesday, January 22, 2025

Working time:

Full-time

Additional Locations :

• Hong Kong

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

Description and Requirements

Job Title: SeniorSocial MediaSpecialist

Location: Hong Kong

Job Description:

We are seeking a skilled S enior S ocial Media Specialist with at least 5 years of professional experience to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo’s Solutions and Services Group (SSG). The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.

Key Responsibilities:

Social Media Strategy & Management:

• Develop, execute, andoptimizea comprehensive global social media strategy across platforms (primarilyLinkedIn,butpossibly X,YouTube, and others) to increase brand visibility and audience engagement.

• Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.

• Create content calendars, campaign plans, and editorial strategies aligned with businessobjectives.

• Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Content Development & Curation:

• Produce platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.

• Ensure brand consistency andaccuratemessaging across all social media platforms.

• Stayup-to-datewith social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Community Management & Engagement:

• Oversee real-time engagement and interactions with audiences, responding promptly and professionally.

• Identifyopportunities to build and engage with online communities, industry forums, and social listening to amplify SSG’s brand and voice.

Analytics & Reporting:

• Use analytics tools tomonitorand report on social media performance, providing actionable insights and recommendations for improvements.

• Develop reports to highlight achievements, trends, and areas for optimization.

Cross-functional Collaboration:

• Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader communication and business strategies .

• Support key product launches, events, and campaigns with coordinated social media efforts.

Qualifications:

• Bachelor’s degree in Communications, Marketing, or related field.

• Minimum of 5 years of social media management experience, preferably in a B2B/enterprisetech environment.

• Provenexpertisein creating and managing content across social platforms (LinkedIn,X, YouTube, etc.).

• Strong understanding of social media metrics, analytics tools, and performance optimization strategies.

• Proficiencyin design tools and video editing software (e.g., Adobe Creative Suite, Canva).

• Highly proficient in English.

• Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.

• Ability to juggle multiple projects and deadlines in a fast-paced, global environment.

• Creative mindset with an eye for aesthetics, storytelling, and innovation.

• Team player with a proactive, solutions-oriented approach.

Why Join Us?

• Opportunity to lead global social media initiatives for a renowned tech organization.

• Work with a collaborative and forward-thinking team.

• Drive impactful storytelling that resonates with global audiences and builds industry leadership.

Additional Locations :

• Hong Kong

• Hong Kong