We are looking for a Sr. Marketing Data Scientist to help our marketing team create data-driven insights and content for our customers. Adentro solves a major problem for brick-and-mortar businesses—the majority of advertising is online, yet over 80% of purchasing still happens offline . Our marketing platform links the two by pairing with the guest WiFi network in physical businesses to automatically track customer visit behavior and collect rich customer data for our merchants to use in their online marketing campaigns.

Do you love working with large datasets? Do you get a thrill from discovering something new or unexpected? We are looking for an analytical, investigative, marketing-minded, articulate Data Scientist to join our Marketing team at Adentro. We are sitting on mountains of data and looking for someone who enjoys “following the breadcrumbs” to uncover compelling insights and stories we can spin into marketing content. This role will essentially take ownership of definition, discovery, and distillation of our data to be used as content. Their work will be the catalyst for PR and marketing campaign creation, thought leadership, and building the Adentro brand.

As a Sr. Marketing Data Scientist you will be responsible for:

• Apply your expertise in quantitative analysis, data mining, and data visualization to see beyond the numbers and identify compelling insights and content opportunities for Marketing

• Formulate testable hypotheses that align to business goals and have the potential for high impact

• Collaborate with the Sr. Content Manager to identify and plan data-driven content calendars

• Collaborate with the broader data science team to determine the best way to mine data

• Work with product, engineering, sales and marketing to translate raw data into trends, insights, and compelling material

• Take ownership of data requests from marketing including, but not limited to: PR, social posts, email campaigns, white papers, infographics, etc.

• Help set up experiments/research and analyze and interpret results

• Transform large amounts of complex data into business insights and solutions by using the latest technology in machine learning, innovation and analytic methodologies.

• Effectively communicate insights and recommendations to stakeholders

• Lead ongoing decisions concerning data collection, test/study design and data analyses

• Develop appropriate KPIs for monitoring and measurement of marketing optimization efforts

• Serve as an internal consultant on analytics and analytical methods.

REQUIREMENTS

• Bachelors or master’s in computer or data sciences, statistics, or other quantitative field

• 5+ years of professional experience in Data Science and analytical domains

• You have supported a marketing department and can demonstrate successful prior experience with clear examples and success stories.

• Understanding of statistics (e.g., hypothesis testing, regressions)

• Experience with various qualitative and quantitative research methodologies such as A/B testing, automated bidding and audience generation, and customer journey.

• Ability to distill research findings into clear, and compelling data-backed presentations, data visualizations, and/or infographics.

• Ability to translate complex data into actionable insights for a non-technical audience

• Knowledge in experimentation methods and/or predictive modeling

• Experience with Snowflake, AWS and or other Cloud Service providers

• Work experience with data visualization tools like Tableau, Looker, or Power BI

• Experience in querying and manipulating large data sets using SQL and Python

• Excellent communication and presentation skills

• Team player, responsible, delivery- and detail-oriented

• Driven to get the whole story, and to deeply know the business you support.

• Ability to collaborate and also operate independently.

• Solid time management and prioritization skills with the ability to handle multiple projects simultaneously and to adhere to tight deadlines

• Strong problem solving and analysis skills, combined with effective judgment and exceptional communication skills

TECH WE USE

• RedShift, SnowFlake

• Python

• SQL

• Linux

• Tableau

• Mode

OUR VALUES

• Be Committed: Work hard, Own the problem, Learn

• Create Trust: Do what you say, Create trust with our Clients and Colleagues

• Be Bold: Experiment, Speak up, Hope is not a plan

• Deliver High Performance: Prepare, Commit, (over) Deliver

BENEFITS

• Excellent and comprehensive health plans (medical (including HSA/FSA and free access to One Medical), dental, vision, 401K)

• Flexible Work Environment

• Unlimited PTO

• Enhanced Paternity/Maternity Programs

• Organized volunteer events to give back to our community

• Off-sites, events and happy hours

Adentro is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

*Adentro is an E-Verify participant